Polaroid is a famous American brand of instant photo cameras, established in 1943 by Edwin Land. The Polaroid company continues to adapt with advancement in technology to allow people to easily capture memories via photos. The rainbow box camera is arguably the most well known Polaroid camera due to its white color with rainbow stripe classic look. This camera has a legendary status among collectors. It was marketed in the 60’s for it’s “faster & more colorful photos.” The rainbow color palette, seen both on the box camera & in the Polaroid logo, is a reflection of the “brightness of the world, the colorful objects around us, and happiness, which people tend to keep in their memories.”